Our impact.

At Miss Amara, impact is about intention. The choices we make across our people, our products and the way we operate shape how our rugs live in homes and in the wider world. This is how we approach responsibility today and where we are continuing to evolve.

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Our people.

Our people.

People sit at the centre of everything we do. From the team behind the scenes to the partners who help bring our rugs to life, we believe care, respect and transparency are essential.

We are committed to building a workplace where people feel supported and valued. Women make up 60 percent of our team and 70 percent of leadership roles, and we support global parental benefits so our people can balance work and life with confidence.

We also provide access to an Employee Assistance Programme for our global team and their families, offering confidential support when it is needed most.

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Our partners.

Our partners.

We also take a considered approach to our supply chain. Our rugs are developed in house and produced in collaboration with long term manufacturing partners, giving us visibility over how our products are made. We expect our partners to uphold standards that support fair treatment, safe working environments and respect for the people involved in production. Quality and care begin with the people behind the product.

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Our planet.

Our planet.

We recognise the responsibility that comes with designing physical products and we are thoughtful about how our choices impact the environment. Our focus is on progress through better materials, improved durability and reduced waste. By designing rugs that are made to last, we support longer product lifecycles and more considered consumption.

We have incorporated recycled fibres into parts of our range, including PET rugs made from plastic bottles. To date, this has helped divert over half a million bottles from landfill.

Alongside material choices, we are working towards clear sustainability goals that guide our decisions and help us track progress over time.

  • 30 percent of our range made from sustainable materials.
  • 30 percent reduction in our carbon footprint.
  • 40 percent reduction in non degradable packaging.

Some goals are already underway, others are still in progress. Transparency matters as much as progress.

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Our product.

Our product.

Our products are designed for how life is really lived. Every rug begins with thoughtful design, balancing form, function and feel. We consider how a rug will look, how it will wear and how it will support everyday moments in the home.
We work with a mix of natural and recycled fibres, chosen for their performance, longevity and tactile quality.

Our natural fibre rugs include wool, cotton and jute. Wool is valued for its warmth, resilience and natural insulating properties. Cotton offers softness and breathability, while jute brings organic texture and a grounded, relaxed feel to living spaces.

We also incorporate recycled fibres across parts of our range. This includes PET rugs made from recycled plastic bottles, designed to be durable, low maintenance and suited to high traffic areas. We also use recycled leather in selected styles, giving existing materials a new life through thoughtful design.

Our approach to fibres is guided by longevity and practicality. We assess materials based on how they wear over time, how they are cared for and how they support a more considered home. This allows us to evolve our range responsibly, without compromising on comfort or design.

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Our community.

Our community.

Home is at the heart of what we do, and we support organisations that help create safe, stable spaces for others.

In the United States, we have donated over 2000 rugs to Habitat for Humanity, supporting families in accessing affordable housing.

In Australia, we have donated upwards of 745 rugs to ReLove, helping furnish homes for people transitioning out of homelessness and domestic violence.

These partnerships reflect what matters to us. Practical support, thoughtfully given, where it can make a real difference.

Looking ahead.

Impact is not a finished story. It is something we continue to build through better decisions, clearer communication and thoughtful design.

We will keep creating rugs that feel grounded, functional and beautiful, while taking responsibility for how they are made, how they are used and how they contribute to the homes and communities they become part of.