Allefra Diamond Pattern Berber Shag Rug (Pre-Order)

Allefra is a beautiful Berber style rug in a signature Berber colour scheme of natural New Zealand wool with slight distressed variations and a simple looped diamond pattern in contrasting black brown. Designed in-house as part of the exclusive Miss Amara Collection, the Allefra rug is a very traditional style Berber rug, crafted using a beautiful blend of natural cotton and New Zealand wool for an impossibly luxurious, dense pile of super soft fibres that are a dream underfoot.

Completing the design, the rug has been finished with beautiful hand knotted tassels and wool washed for a softer, relaxed finish that will instantly look at home in it’s setting.

Exploding in popularity in the mid-century design movement, Berber rugs have cemented themselves as a design icon and staple of refined luxury. To this day, they are crafted using the same time-intensive hand knot technique used by the Beni Ouarin tribe of Morocco for more than 1,000 years.

A timeless design piece, Allefra’s neutral colour palette and simple design make it a versatile style to suit a variety of decors, while it’s dense low pile and low-shed natural fibres mean that it is a practical way to add an element of luxury to your home.