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Rated 4.9 out of 5
Based on 84 reviews
SKU: allefra-280x190
  • Eco friendly
  • Natural Materials
  • Handmade
  • Wool
Size
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Allefra is a beautiful Berber style rug in a signature Berber colour scheme of natural New Zealand wool with slight distressed variations and a simple looped diamond pattern in contrasting black brown. Designed in-house as part of the exclusive Miss Amara Collection, the Allefra rug is a very traditional style Berber rug, crafted using a beautiful blend of natural cotton and New Zealand wool for an impossibly luxurious, dense pile of super soft fibres that are a dream underfoot.

Completing the design, the rug has been finished with beautiful hand knotted tassels and wool washed for a softer, relaxed finish that will instantly look at home in it’s setting.

Exploding in popularity in the mid-century design movement, Berber rugs have cemented themselves as a design icon and staple of refined luxury. To this day, they are crafted using the same time-intensive hand knot technique used by the Beni Ouarin tribe of Morocco for more than 1,000 years.

A timeless design piece, Allefra’s neutral colour palette and simple design make it a versatile style to suit a variety of decors, while it’s dense low pile and low-shed natural fibres mean that it is a practical way to add an element of luxury to your home.

Please note that dimensions shown on site are exclusive of tassels.

This product is lovingly handmade by skilled artisans and as such may encounter variations in pattern and colour which may vary from the images shown, this is entirely normal and part of the inherent nature of the production techniques. The size may also vary up to 5% in length and width due to natural variations in materials.

Natural shedding can be expected and this is normal. New wool rugs will shed lightly in the first few months and will be low-shed after this time. The shedding will lessen after the first 3-6 months depending on the level of use.

Additional Information

Country of Manufacture India
Colour Black Cream White
Material Cotton Wool
Construction Tufted
Weave Woven
Shape Rectangle
Pile Height approx. 10mm

Why you’ll love it

These pieces are uniquely handcrafted by skilled artists who create through a labour of love.

The effort and energy that goes into each rug is genuinely magical.

From us to you, enjoy, and take care of this unique creation.

There is no pulling the wool over your eyes here. It’s well known why this material is so popular.

Beautiful texture, high stain resistance and will last you a lifetime, the type of investment that will always pay off.

You deserve a bit of luxe and these gorgeous rugs are perfect for those areas with a little less foot traffic.

Think primary bedrooms, sitting rooms and Pinterest-inspired home offices.
It's a big yes from us!

You can enjoy this rug knowing you are doing something good for the planet!

These rugs will not harm the environment during production, enjoyment or disposal.

If that wasn’t good enough, there are no synthetic chemicals, meaning they are safe for your home and absolutely family-approved.

average rating 4.9 out of 5
Based on 84 reviews
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100% of reviewers would recommend this product to a friend
Quality
Rated 4 out of 5
Design
Rated 4 out of 5
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84 Reviews
Reviewed by Judy B.
Verified Buyer
I recommend this product
Size
330cm x 240cm
Rated 5 out of 5
Review posted

Luxurious and Stylish

Very happy with this purchase. Fits perfectly into my room .Feel of the rug is stylish and luxurious.

A timeless classic.

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Rated 5 out of 5
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Rated 5 out of 5
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Reviewed by Sarah B.
Verified Buyer
I recommend this product
Size
320cm x 240cm
Rated 5 out of 5
Review posted

Love my rug!

Looks great love it!

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Quality
Rated 4 out of 5
Design
Rated 5 out of 5
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Reviewed by Soumya M.
Verified Buyer
I recommend this product
Size
280cm x 190cm
Rated 5 out of 5
Review posted

Modern & Classic

love this rug, it really ties our lounge room together! great modern twist on a classic neutral colour. there's some shedding but that should subside in time. very happy 2 weeks after purchase!

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Quality
Rated 5 out of 5
Design
Rated 5 out of 5
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Reviewed by Chloe W.
Verified Buyer
I recommend this product
Size
180cm x 120cm
Rated 5 out of 5
Review posted

Maisie Cream and Ivory Texture Tribal Rug

This rug is absolutely stunning! It adds such character into a room and is the perfect pattern.

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Rated 5 out of 5
Design
Rated 5 out of 5
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Reviewed by Monika A.
Verified Buyer
I recommend this product
Size
320cm x 240cm
Rated 5 out of 5
Review posted

BEAUTIFUL!

The rug arrived very promptly. It looks absolutely beautiful and is of very high quality. Thank you also for an easy transaction.

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Rated 5 out of 5
Design
Rated 5 out of 5
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